Cint forms expanded partnership with Syno International

June 03 2019

Global strategic partnership strengthens Cint’s presence to recruit and support more international panels within its sample management platform.

Stockholm, Sweden – 3 June 2019 – Cint, the world’s sample management platform, today announces a strategic partnership with data platform company Syno International. The partnership will expand and solidify Cint’s presence in APAC and EMEA using the technology and capabilities of both companies to enable clients of both companies to reach a larger audience for surveys.

Based in Northern Europe with offices in Europe and Asia, Syno simplifies data collection, processing and reporting for data driven organisations such as market research agencies, management consultants, media agencies and publishers. CEO Jokke Nurminen, who worked at Cint prior to taking up his current role at Syno, understands the value both teams will deliver through this partnership.

“Cint provides unmatched technology that I have an intimate experience with as a previous employee and now as a partner. Syno and Cint have been building a close relationship over the past 12 months and with this partnership we now reinforce the growth trajectory for both businesses. It will allow both parties to work with a more strategic and long-term view when it comes to investments in product development and plans for expansion,” said Nurminen. “By incorporating Cint’s underlying technology into our platform, we are able to scale quickly, obtain global reach, add more DMP’s and DSP’s to our data cloud and provide great solutions to our customers.”

“This partnership means we are combining people and technology that complement one another”, adds Richard Thornton, COO, Cint. “Syno offers agile technology that adds immense value to market research data. Similarly, Cint is transforming how marketers and researchers gather data for insights.”

Benefits of the partnership:

  • Syno will build the majority of its products and services using Cint’s platform and tools for panel management, sample management and its Cint Connect offering.
  • Syno International will leverage the stability and reach of the Cint marketplace to create products and solutions for data driven organisations. Solutions include tools for measuring online ad effectiveness, online campaign planning, custom built research panels with local incentive options, an international omnibus service as well as large scale integrations with media agencies, publishers, DMP’s and DSP’s for maximizing the value of first-party data assets.
  • Cint will benefit from Syno’s technology and digital capabilities, including integrations with advertising technology, to help support its growth plans globally, but initially around specific opportunities in EMEA and APAC. Part of this will be leveraging Syno as a professional services partner offering “wrap-around” complementary products and services to Cint’s core technology stack.
  • Both companies will bring new efficiencies and scale to their services while providing valuable broad and deep access to the largest pool of ‘permission-based’ consumers for market researchers anywhere.